Political polling and campaign intelligence help campaigns understand voters before they spend money on mail, digital ads, field programs, or broadcast media. Powered by The Listener Group and The Political Matrix, this service gives candidates, consultants, and organizations the voter research they need in districts affected by redistricting, changing coalitions, and unfamiliar electorates.
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When the map changes, know your voters.
Louisiana v. Callais is likely to trigger significant redistricting in many states with minority-access districts. That means new lines, unfamiliar voters, and higher stakes for every campaign.
What We Measure
Polling and voter research built for campaigns entering newly drawn or unfamiliar political territory.
Name ID
Know who voters recognize—and who they do not.
Favorability
Measure opinions that shape vote choice.
Issue Priorities
Find the issues that move your voters.
- Economy 72%
- Education 54%
- Inflation 48%
- Healthcare 41%
Message Testing
Test messages that persuade and motivate.
Coalition Mapping
Identify supporters, persuadables, opponents, and gaps.
Why It Matters in a New Map
New lines reshape political coalitions.
Redistricting changes who you need to reach—and how.
Many voters may be meeting candidates for the first time.
Name ID and trust start at zero in new territory.
Data-driven strategy reduces wasted spending.
Target the right voters with the right message.
Name ID
Most voters are still unfamiliar. You cannot win votes you do not know.
Momentum Tracking
Track movement. Spot opportunities. Stay ahead of the curve.
Voter Coalition
- Democrats
- Independents
- Republicans
- Minority voters
- Other
Understand who drives the district—and where growth is possible.
District Snapshot
- Total voters
- 312,450
- Demographic change
- +6.4%
- New to district
- 41%
- Competitive index
- Toss-Up
High persuasion. High opportunity.